Hyundai Department Duty Free OOH
Sangwha produced content with graphic production and artwork that seemed to project the interior space by utilizing the super-large curved LED screen. The "Bell Tower" rang a huge bell with a parade of soldiers every hour, and the "H-Balloon" video represented the image of Hyundai Department Store.
Hyundai Depatment Store Group
Hyundai Depatment Store Trade Center
Seoul, Korea
2019